PORTLAND ART MUSEUM POSTER PROJECT
Psychedelic Rock Poster Art of the 60’s
I was asked to make a poster for the Portland Art Museum “Psychedelic Rock Poster Art of the 60s” exhibit. I dove into the art of the era. I was inspired by the artists who used vibrant color, fluid typography, and surreal portraiture to draw viewers into the piece. It really encouraged people to engage with the elements. I wound up drawing and designing it all by hand first, then translated it into a digital form.
process work
These were the sources I used for the figurehead. I wanted to use this photo of my wife as my base for the expression and facial structure because it has the exact tone of expression I was looking for. 
I started by drawing her face in Illustrator, paying close attention to the overall structure of her face and making sure the eyes and mouth looked just like her. 
Once I was happy with the face, I bounced the file into Procreate to draw in the hair and continue experimenting with the layout to find the right balance of her face and the text layout.Here are 4 of the main steps I used to create and lay out the typography. Once I was happy with the general feel and structure of the design, I moved it into Adobe Fresco for color and illustration refinement.
In Fresco, I settled on the color palette of sky blue and magenta to help the type stand out. I wanted the design to be easy to look at, while still being visually striking.
This is my final design. It captures the aesthetic of the 60’s psych rock poster vibe pretty accurately and I like how the text and image float together while holding their own as separate elements.
